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Word-of-mouth marketing
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21	SOCIAL BRAND EXPERIENCE OPINIONS Add to Reading List Source URL: www.lithium.com Language: English - Date: 2015-04-03 13:51:01 Communication design Graphic design Communication Mass media Social media Word-of-mouth marketing Brand Lithium Technologies ROI of Social Media Marketing Business Advertising
22	Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Citizen Marketers: When People are the Message, Add to Reading List Source URL: jackiehuba.com Language: English - Date: 2014-01-29 20:39:22 Loyalty business model Word-of-mouth marketing Word of mouth Strategic management Evangelism marketing Customer engagement Marketing Business Business models
23	The Science of Influence The History, Evolution, Application, and Future of Influence Marketing 1 Add to Reading List Source URL: www.peerindex.net Language: English Influencer marketing Social media Word of mouth Advertising Social networking service ROI of Social Media Marketing Strategic management Business
24	Jonah Berger and eric M. Schwartz* word of mouth (woM) affects diffusion and sales, but why are certain products talked about more than others, both right after consumers first experience them and in the months that foll Add to Reading List Source URL: jonahberger.com Language: English - Date: 2013-02-08 15:06:46 Communication design Graphic design Marketing plan Design Marketing Business Advertising
25	A: Are Some Buzz Marketers Deceiving the Public? Some buzz marketers claim they are instructing their paid endorsers to disclose that they are paid, and therefore their marketing is not deceptive. For example, in a let Add to Reading List Source URL: www.commercialalert.org Language: English - Date: 2005-10-18 00:55:32 Corporate crime Federal Trade Commission Undercover marketing Word-of-mouth marketing Testimonial Word of mouth Marketing buzz Advertising Puffery Marketing Business Consumer protection
26	Contents Foreword, by Judith Gibbons . . . . . . . . . . . . . . . . . . . . . . . ix Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi About the Website . . . . . . . . . . . . . . . . . Add to Reading List Source URL: books.infotoday.com Language: English - Date: 2011-11-30 22:44:45 Management Marketing plan Word-of-mouth marketing Strategic management Integrated marketing communications Marketing Business Marketing analytics
27	The Science of Influence The History, Evolution, Application, and Future of Influence Marketing 1 Add to Reading List Source URL: peerindex.com Language: English - Date: 2014-12-17 03:15:36 Influencer marketing Social media Word of mouth Advertising Social networking service ROI of Social Media Marketing Strategic management Business
28	Business Networking – The most cost effective marketing in town! It’s not what you know but who you know! You have heard it before … it’s not what you know but who you know… especially in business. Have you eve Add to Reading List Source URL: www.tsbi.com.au Language: English - Date: 2015-03-18 22:30:59 Word-of-mouth marketing Community building Social information processing Business Business networking Marketing
29	Undercover Agency The Ethics of Stealth Marketing By: Alexandria Weisberg, Alonna Pfleiger, Jake Friedberg “Excuse me sir,” the young man asks politely as you pass by him. “But would you mind taking a picture for Add to Reading List Source URL: www.ethicapublishing.com Language: English - Date: 2009-02-01 12:27:52 Communication design Video news release Press release Guerrilla marketing Undercover marketing Advertising Product placement Word-of-mouth marketing Direct marketing Marketing Business Journalism sourcing
30	Imperial Valley Small Business Development Center Marketing Plan Template (Revised) Add to Reading List Source URL: www.sdivsbdc.org Language: English - Date: 2015-02-27 18:22:22 Graphic design Relationship marketing Marketing plan Social media marketing Advertising Word-of-mouth marketing Brand Marketing mix modeling Affiliate marketing Marketing Business Communication design